A Beginner’s Guide On How To Use Instagram For Business

Instagram is the best social media platform for businesses to promote their brand and services to a wider audience. According to the research, more than 60% of businesses use Instagram to increase their sales and generate traffic to their target websites. If you want to develop your business on Instagram successfully, keep reading this article to learn the tips for starting your business on Instagram.

#1: Create Instagram Profile

Creating an Instagram profile is the first thing to market your brand or business on Instagram. Here are the ways to boost your account:

  • Use a clear profile picture or the logo of your business 
  • Give a short bio about your business that the users can understand without scrolling down.
  • Give a link to your website, as this can improve your SEO rankings.

Following the above steps can help you to gain Instagram impressions for your profile and increase your brand visibility.

#2: Create High- Quality Graphic Designs

Post-high-quality posts or videos on Instagram to stop your audience from scrolling down and engaging with others’ content. Share videos consistently to increase your followers count and make your Instagram page more engaging among a huge competition. Use high-quality images consistent with your particular brand colours. Make sure to have clear and concise content with simple fonts throughout the posts can increase your Instagram reach.

#3: Create Rich And Relevant Content

Content is the key to growing your business on Instagram successfully. Post content that is easily engaging and relevant to your business. Content can be in different forms, like tutorials and educational content, to showcase your expertise and can increase your engagement rate.

Don’t use the same type of content as it will be boring to the audience, so create content in different ways, like posting photos, videos, and reels, to engage your audience more with your posts.

#4: Be Consistent With Your Posts

To build a successful business, you must be consistent with your posts. Posting the content regularly can help you to gain new followers and boost your engagement rate. Prepare a content calendar and post the right content at the right time, as this can increase the rate of Instagram impressions. If you are consistent with your post, it can help you to build brand awareness for your business.

#5: Use Right Hashtags To Reach Your Audience

Using hashtags can help you to reach the target audience. If you use hashtags that are relevant to your niche or business, it can help you to find a new audience for your Instagram profile. Being more specific with the hashtags will help people to find your content easily. Hashtags that are irrelevant to your niche can lose your audience. If you want to post your content on Instagram, research the hashtags and post the right hashtags relevant to your business or niche.

#6: Use Keyword In Your Bio And Posts

Adding keywords relevant to your business or niche in your bio and posts can increase followers and engagement rates. The keywords you use can help you get more followers when they search for the terms that relate to your business. It can also help you to gain new followers for your business.

#7: Know Your Instagram Insights

Instagram insights help you to know about your audience. Through the insights, you can see how many people are engaging with your posts, which post is getting more impressions and when your audience is most active on your account.

Track your analytics, see which posts perform well, and create more posts like those. It will help you to know your audience’s engagement with posts and help you post the content that the audience wants.

#9: Use IGTV To Grow Your Business

IGTV helps you to share longer videos with your followers. You can use IGTV for your product videos and tutorial videos to increase your brand awareness among potential audiences. In addition, go for live streaming and share exciting information about your business to expand your reach and brand visibility on Instagram. 

#9: Create Instagram Stories 

Instagram stories are an easy way to communicate with your audience. It helps the audience to be more engaged with your content. You can use different features like polls and questions to engage with your audience. 

Post the behind-the-scenes of your business on Instagram stories to show what is going on in your business. It helps your customer to be more engaging and increase your followers.


Instagram helps you to grow your business and get to know the audience. It will take time to show you up on the result page, but you need to be consistent and use different strategies to build your business, gain more followers and increase your engagement rate.